What is Health 2.0 Europe about?

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What is Health 2.0 Europe about?

Health 2.0 Europe is about leveraging the international Health 2.0 community to promote cross-pollination of ideas and technology collaboration. It’s about start-ups leading the way into the future of healthcare!

For registration, please visit:

www.health2con.com/europe/

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Health Imaging Hub is excited and proud to support Health 2.0 Europe 2012 - November 6-7 in Berlin.

Register as one of our associates and you will receive an additional 25% discount on the early bird price. Simply use the discount code “MDIA2012” and save more than 650€ on standard registration fees. Act fast: this special discount ends on May 18th.

What is Health 2.0 Europe about?

It’s about a new generation of entrepreneurs believing they can be the change they want to see in their health systems. It’s about leveraging the international Health 2.0 community to promote cross-pollination of ideas and technology collaboration. It’s about start-ups leading the way into the future of healthcare!

Who should attend?

Health entrepreneurs, IT solution providers, health professionals, patient organizations, health authorities, public and private insurance organizations, medical devices and pharmaceutical companies, start-ups, telecom groups, VC and financiers, policy makers, academics...

In 2012 we have 2 full days to play. It means more time to focus on the latest trends in the European and global Health 2.0 community: more panels, more live demos and some exciting additions to the program including ‘Code-A-Thon’ and ‘MatchPoint’ sessions.

Check out our preliminary program here.

Health 2.0 Europe is still accepting applications to present at Health 2.0 Europe 2012 True to the Health 2.0 style, most of our programming will consist of panels with speakers showing their technologies in 4-MINUTE LIVE DEMOS and commentators reflecting on what they hear and how these technologies will impact health care in the future. Click here to apply.

Great visibility – Flexible sponsorship opportunities

Sponsorship is yet another way to get involved in Health 2.0 Europe. There is no minimum amount to associate your brand with the most vibrant health IT community in Europe. Sponsorship opportunities are selected "a la carte" to meet YOUR marketing objectives: announce new products, create media and new media buzz, expand your networks, meet your future partners and customers, see and be seen with the new movers and shakers in health IT.

Contact Elisa Antonucci @ sponsoring-health20@kit-group.org for more information.
To download our prospectus CLICK HERE.

Bis bald !

The Health 2.0 Europe Team
facebook.com/Health2.0Europe
twitter.com/health2eu

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How web and mobile technologies will change healthcare as we know it

On November 6–7 2012 leading health IT experts meet in Berlin for the Health 2.0 Europe conference to discuss the latest technologies for improved delivery and outcomes in healthcare.

Berlin, September 24, 2012 – European populations are aging, degenerative as well as chronic diseases are on the rise. As a result, healthcare systems are struggling with ever growing costs. At the same time patients are becoming more and more informed and demand better healthcare services and access to specialists and specialized treatments. How can these challenges be best met and in what ways can healthcare be improved?

To find the answers to these and other questions, Health IT experts from all over Europe are coming together to share best practices, network and present new health applications at the 3rd annual Health 2.0 Europe conference on November 6–7, 2012 in Berlin, Germany. Health 2.0 Europe is part of a global conference series that has been the leading showcase of cutting-edge innovation transforming healthcare since 2007. This year the organizers are planning events in San Francisco, Berlin, Dubai, Bangalore, São Paulo and Singapore.

At the Berlin conference, over 75 expert speakers will discuss and demo innovative solutions for building patient and health professional communities, enhancing clinical workflow, promoting chronic care and population health management, encouraging health and wellness, and improving clinical and financial outcomes.

The technologies introduced and showcased at the conference are largely developed by European health start-ups and entrepreneurs. To foster this vibrant community even more, Health 2.0 Europe 2012 is featuring a “code-a-thon”, a live event taking place over the course of 2 days and bringing together developers, designers, innovators and entrepreneurs to build exciting new health applications. Health 2.0 Europe 2012 is also partnering with the first ever Janssen Healthcare Innovation “Connected Care Challenge Europe”, a start-up as well as small and medium enterprises (SME) competition designed to spur and drive innovation towards achieving better care at lower costs.

“Apps and peer-to-peer networks have made innovative healthcare services accessible and attractive. These apps are getting to be increasingly important tools for patient management, adherence and patient self-management in the quantified self world”, explains Roman Rittweger, MD, Founder & Managing Partner of Roman Rittweger Advisors in Healthcare regarding the impact that Health 2.0 has had on the healthcare sector.

“Some of the technological innovations that will be presented at the Health 2.0 conference will help patients to become well informed and equipped to become managers of their own health, so I am very much looking forward to hearing the latest developments from all health IT fields.”

Double click for health advice

Health 2.0 applications and technologies have a special advantage for patients. Traditionally one of the biggest challenges in healthcare has been transparency. With patients blogging about their experiences with treatments and doctors and with more and more medical information freely available online, the Internet is changing the landscape rapidly and has already made a substantial impact on the European healthcare market.

In fact, many doctors have felt an important change in the doctor-patient relationship: patients now come to their physicians better informed and ready to discuss the symptoms and conditions they read about online.

E-commerce taught patients to also expect specialized advice that comes without months of waiting for an appointment, they want it so to speak with a double click”, says Alexander Börve, CEO of iDoc24. “I believe Health 2.0 will make healthcare more accessible for all citizens. We need services that can identify patients to receive the right level of care at the right time. Health 2.0 can possibly be one of the best ways to achieve this.”

“The global Health 2.0 movement has evolved very rapidly since our first conference in San Francisco in 2007” says Pascal Lardier, International Director at Health 2.0. “We now have more than 45 active Health 2.0 Chapters around the world. Payers, providers, and health authorities are getting involved everywhere. Pharma companies understand their business is no longer about selling pills. And the App Store counts more than 9000 health-related applications!”

Save the date

Health 2.0 Europe Conference in Berlin

Venue: Langenbeck-Virchow-Haus, Charité Hospital and University of Medicine Luisenstrasse 58/59, 10117 Berlin, Germany

Date: Tuesday, November 6th 2012, 9.00 am- 18.30 pm

Wednesday, November 7th 2012, 9.00 am – 17.30 pm

Code-a-thon: Saturday, November 3rd 2012, 9.00 am -18.00 pm

Sunday, November 4th 2012, 9.00 am -18.00 pm

More information on the conference and the program are available online here:

http://www.health2con.com/events/conferences/europe-fall-2012/

Get a 25% discount for the conference when you register with the Promo code “AVISO” or apply for a press pass.

About Health 2.0 Europe

Health 2.0 Europe is the premier conference dedicated to how Web 2.0 and social media are transforming healthcare systems in Europe. The conference brings together professionals in the converging industries of
healthcare, the internet, mobile applications and social media to address how Web 2.0 and mobile technologies
revolutionize both healthcare delivery and treatment. Health 2.0 Europe is organized by pioneering experts with
decades of combined experience in health- and web- related business and consulting, including Matthew Holt and Indu Subaiya, founders of Health 2.0 in San Francisco. Please visit www.health2con.com/europe for more
information, or follow Health 2.0 Europe and its online communities and groups on Twitter, LinkedIn
and Facebook.

Media Contact:

Nina Zeldes
AVISOmed for Health 2.0 Europe
+49 30 278798070
nina.zeldes@avisomed.de

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What exactly is Health 2.0?

Pascal Lardier, Director International Events of Health 2.0, answers questions about the co-production of health by patients and physicians today and in the future.

October 12, 2012, Questions by Artur Olesch, health journalist

Health 2.0. What exactly does this quite a new word describe? When did you use that word for the first time?

Pascal Lardier: It is a quite a new word indeed. Our first conference was in 2007 in San Francisco and at the time some people called the movement a fad. Since then our organization Health 2.0 has introduced over 500 technology companies to the world stage, hosted more than 9,000 attendees at our conferences and code-a-thons around the world, awarded more than $1,400,000 in prizes through our developer challenge program and inspired the formation of 46 new chapters in cities around the globe! The movement was obviously far from being a fad. Just like web 2.0 was a new version of the web, Health 2.0 describes a new era for health innovation where stakeholders collaborate, patients are empowered and the production of health becomes participatory.

Health 2.0. Many people associate the word with social media and related things such as blogs, health platforms and health websites. Is that correct? How does "Health 2.0" differ from "e-Health" or "ICT", for example?

PL: Communities such as online patient forums and the associated produced content played an important role in the Health 2.0 movement from the start. But it’s not just about social media and communities anymore: it’s also about patient-physician communication, personalized medicine, population health management, wellness, sensors/devices/unplatforms, data, analytics, system reform and more. In the beginning, health content became participatory. It is now becoming more and more personalized.

All these profound transformations were calling for a new name and Health 2.0 was a good candidate for describing the extension of eHealth. Nowadays Health 2.0 also describes a movement and a community of health entrepreneurs who are playing an important role in accelerating the innovation cycle. New ideas are often coming from them. And this is why providers, payers, pharma, IT suppliers and even health authorities are getting more and more interested in their work. Our conferences are also a way to showcase their work around the world.

Health 2.0. Let's make a short time journey. Where do you see Health 2.0 in 10 or 20 years? Will it change medicine in a considerable way?

PL: It has already changed medicine in a considerable way. The main rule we follow as a conference organizer is to always present live demos. It shows our audience that these products are ready for use and many times already piloted or even implemented on a larger scale. Patients are becoming more and more active in the co-production of their own health. New technologies keep them longer out of the hospital and provide more support from care communities including families, friends, even strangers. This way, healthcare is extended to outside the usual domain of health professionals.

Health 2.0. Which dangers does the Health 2.0 phenomenon involve? Some say that there are considerable risks associated with electronic health records.

PL: This scare has definitely put a break on the development of national health records worldwide. Now we showcase many technologies that include an electronic health records allowing patients to better manage their health information and share some of it with their care communities.

Health 2.0 – please correct me if I'm wrong – has a lot to do with the so-called "empowered patient". But if we discuss our health issues on a website, this can cause a lot of mistakes. I've heard doctors saying:

"Empowered patients are a problem because they think that they know better than doctors. Sometimes it‘s really heard to change their minds. Even if they are wrong they tend to believe what friends say instead of trusting the doctor's knowledge."

PL: It’s true there has been a fundamental shift in the relationship between patients and health professionals. Patients now often come to their physician’s office having researched what they think is their condition. When they challenge their doctors’ knowledge and diagnosis, this usually happens in cases where there was already a lack of trust in the relationship. I believe doctors should encourage and guide this attitude, work with their patients to help them understand how the information they found may or may not apply to them. This shift is an opportunity for better care rather than a threat to the health system.

Health 2.0. Which new Health 2.0 initiatives around the world seem to be most interesting right now?

PL: Chronic diseases have been an important burden on health systems, so there is a lot of interest in the technologies that promote treatment adherence and enable population health management. We also see a lot of opportunities in tools that allow to connect health professionals and improve the safety and efficiency of the clinical workflow. Then innovation opportunities sometimes are where you don’t expect them: in the taboos of medicine like sexual health, mental health, addictions …

Health 2.0. You organize Health 2.0 conferences around the world - in Berlin, Bangalore and San Francisco. What are the differences in Health 2.0 between the United States, Europe and Asia?

PL: You’re forgetting a few: This year we’re also going to the Middle East (January 27-28, 2013 in Dubai) and Latin America (June 21-22, 2013 in Sao Paolo)!

It’s a lot but the demand to bring the Health 2.0 conference to other markets is very high. It’s hard to summarize differences between these markets: health systems create very different environments for the development of the Health 2.0 movement; taboos vary greatly from one culture to another; the challenges for health entrepreneurs are not always the same. Liability is always an important question in the US, whereas we barely discuss that question in Europe.

Health 2.0. How would you encourage our readers to attend the conference in Berlin in November?

PL: Health 2.0 Europe brings together all the key stakeholders of health innovation: entrepreneurs, IT solution providers, health professionals, patient organizations, health authorities, public and private insurance organizations, medical devices and pharmaceutical companies, telecom groups, VCs, financiers, and policy makers. This year the event will feature more than 75 speakers from 25 countries; more than 45 LIVE technology demos; a special session on Pharma 2.0 – Opportunities and pitfalls; an Investors' Panel and Q&A on Financing Health 2.0; a strategy session with Frog on design and patient engagement and the first ever Berlin Code-A-Thon – 2012 promises to be a great edition!

Health 2.0. One last question: How do you use what Health 2.0 offers in your daily life?

PL: I review a lot of technologies every day and I try quite a few. I end up using some. I won’t name names, but I spend a lot of time on patient forums. Not necessarily for myself, but also for my family and friends. I have a few apps on my phone to motivate me to a lead a healthier life. And I recently started using a mood measurement platform to follow someone around me with serious ups and downs. That’s about it!

Health Imaging Hub readers and associates receive a special discount of 30%. Use promotional code ‘MEDIA12’ during your registration to take advantage of this special offer.

About Health 2.0 Europe

Health 2.0 Europe is the premier conference dedicated to how Web 2.0 and social media are transforming healthcare systems in Europe. The conference brings together professionals in the converging industries of healthcare, the internet, mobile applications and social media to address how Web 2.0 and mobile technologies revolutionize both healthcare delivery and treatment.

Health 2.0 Europe is organized by pioneering experts with decades of combined experience in health- and web-related business and consulting, including Matthew Holt and Indu Subaiya, founders of Health 2.0 in San Francisco.  Please visit www.health2con.com/europe for more information, or follow Health 2.0 Europe and its online communities and groups on Twitter, LinkedIn  and Facebook.

About Artur Olesch

Artur Olesch is a Berlin-based journalist who writes for the Polish healthcare platform www.osoz.pl. For over a decade now, Artur Olesch has been involved with KAMSOFT – one of the biggest providers of IT solutions for healthcare and pharmacies in Poland. On November 6, 2012, he will present the Polish healthcare system’s first e-health platform at Health 2.0 Europe.

Media contact / press registration:
Nina Zeldes
AVISOmed for Health 2.0 Europe
+49 30 278798070
nina.zeldes@avisomed.de
www.avisomed.de

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Sneak a peek at the agenda of the Third Annual Health 2.0 Europe Conference in Berlin on Nov 6-7, 2012.

Healthcare is changing profoundly due to new web and mobile applications. The conference Health 2.0 Europe addresses recent developments in this emerging field. The 2012 edition features exciting live technology demos and panels dedicated to answering the most urgent questions in healthcare.

The Health 2.0 Europe conference promotes a new ecosystem for health innovation, and gathers together over 300 health entrepreneurs, IT solution providers, health professionals, patient organizations, health authorities, insurers, pharmaceutical companies, telecom groups, VCs and financiers, policy makers, and many more.

A few examples from the 50+ LIVE technology demos presented at the conference

•    iDoc24 cell phone-based dermatology consultation service
•    Isabel symptom checker empowering patients to search the right information and ask the right questions
•    Drugee platform collecting adverse drug reactions from patients and health professionals
•    Thryve mobile food coach, which listens to your body and helps you figure out what you should eat more of, and what you should avoid
•    Medting web-based platform for clinical case collaboration allowing doctors to request second opinions from other doctors around the world

The Health 2.0 Europe 2012 Agenda topics include

•    Patient communities and physician networks
•    Health 2.0: transforming hospitals and physicians’ practices
•    Financing Health 2.0
•    Compliance, Chronic Care and Population Health Management
•    Health promotion and Wellness 2.0
•    Sexual health, mental health, addictions, and other "unmentionables"

Inspirational speakers Tim KELSEY, the Executive Director of Transparency and Open Data for the UK Government, and Peter LEVIN, the Senior Advisor to the Secretary and CTO at the US Department of Veterans Affairs, will be among the 75 speakers carefully selected from over 25 different countries.

A special session on Health 2.0 for Pharma, moderated by Alexander SCHACHINGER of Healthcare 42 in Germany, will discuss how to best collaborate with doctors and about engaging patients. The session will also address questions on how to make the most of data, how to unleash clinical development, and how to avoid the numerous potential pitfalls.

To encourage their participation, Health 2.0 Europe is extending free registration for patient organization representatives.

Promoting ideation and innovation from all angles, Health 2.0 Europe 2012 also features a two-day “Code-A-Thon” on November 3-4 that brings together developers, designers, healthcare professionals and patients to create new and exciting applications for improved health and wellness. Registration to this event is free and 9,000 € in cash prizes will be distributed to the winners.

Register today for best way to get up to speed with the latest developments in Health 2.0.

About Health 2.0 Europe

Health 2.0 Europe is the premier conference exploring how web, mobile and social technologies are transforming health care systems in Europe. As an organization, Health 2.0 has introduced over 500 technology companies to the world stage, hosted more than 9,000 attendees at conferences and code-a-thons, awarded over $1,400,000 in prizes through developer challenge programs and inspired the formation of 46 new city chapters around the globe. Health 2.0 isn’t a company, it’s a movement. Please visit our website for more information, or follow Health 2.0 Europe and its online communities on Twitter, LinkedIn and Facebook.

Media Contact:

Nina Zeldes
AVISOmed for Health 2.0 Europe
+49 30 278798070
nina.zeldes@avisomed.de

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Now what can we do for you?

Sign up today. Online registration is closing soon!

For health entrepreneurs...

Learn about latest trends and meet the new players: some will become your competitors; some will turn into great partners. Get first-hand advice from investors and financiers on new ways to fund your startup. Network, network, network… and build some media buzz!

For health professionals...

Discover the tools that will transform your practice and assist your daily tasks. Join the conversation on important breaks such as ‘Who will pay for these new services??’. Better understand the empowered patients and make the most out of the new patient-doctor relationship.

For patients...

Learn about new tools to help you navigate – and not drown – in the wealth of online medical information. Discover new ways to make yourselves heard, kick start new initiatives, and be part of the conversation throughout the design process.

For investors...

Spot the latest trends, scan technologies and investment opportunities, and meet the future game changers.

For pharma and medical devices...

Watch LIVE demos of the tools that will enable you to better listen, connect, and collaborate with patients and doctors. Stay ahead of the impact of social media on your industry. Understand how to grab the opportunities… and avoid the pitfalls!

For payers and insurers...

Come discover technologies with the highest potential to improve clinical outcomes and reduce healthcare costs. Witness how they will promote compliance and revolutionize the costly treatment of chronic conditions. Why try to build it yourself when surely there's already an app for that!

For designers and developers...

9,000€ in cash prizes will be distributed to the winners of the Berlin Code-a-thon 2012, a 2-day competition bringing together developers, designers, health care experts, and patients eager to create new, exciting applications for improved health and wellness. Don’t miss an opportunity to fund your project or meet your future partners in crime!

Health 2.0 Europe 2012, it’s 300 participants from 30+ countries, 75 speakers including 50+ LIVE demos, a special focus on Pharma 2.0, an Investors' Panel and Q&A on how to finance your Health 2.0 project, a 2 day Code-A-Thon, and over 25 journalists already registered and ready to talk about you...

Check out the program.
 
Or register now!
 
See you very soon in Berlin!

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Smart Body, Smart Conference: Health 2.0 comes to the Middle East

Wearable technology or health trackers are all the buzz lately, with no less than three major product launches in the last month. One of those companies is Misfit Wearables. CEO Sunny Vu will be speaking and demonstrating his new product at Health 2.0 Middle East Dubai.

Misfit is focused on developing great wearable products: things that a lot of people would wear all the time for a long time. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits.

The Misfit wearable Shine, a new elegant all-metal disc with a beautiful halo of lights will be seen for the first time anywhere in the Middle East at Health 2.0 Middle East Dubai. The Health 2.0 Conference is the leading global showcase of cutting-edge innovation transforming health care delivery models globally. The conference will be held the 27th and 28th of January, 2013 at the stunning Jumeirah Beach Hotel.

In August, an IMS report predicted that the wearables market would be worth a minimum of $6 billion (22.1 Billion Dirhams) by 2016 with continuous glucose monitoring as the dominant healthcare category. Wearables, as they are called, “Will transform our lives in numerous ways, trivial and substantial, that we are just starting to imagine” says Sarah Rotman Epps, Senior Analyst, Forrester Research for the sector.

Conventional wisdom suggests that software platforms will inevitability drive the hardware and holds the key to consumer adoption. Wearables’ success depends on backing from one or more of the big five software platforms — Amazon, Apple, Facebook, Google and Microsoft.

One of the conference sessions will explore the wearables landscape and should be one of the most extensive ever developed and held in the region. Looking at how wearables are being used by consumers, patients, and physicians to gain valuable information that can be used in overall wellness and disease management programs.

Health 2.0 Middle East - Dubai is the premier conference dedicated to how Web 2.0 and social media are transforming healthcare systems in the Middle East. The conference brings together professionals in the converging industries of healthcare, the internet, mobile applications and social media to address how Web 2.0 and mobile technologies revolutionize both healthcare delivery and treatment.

Kenneth Seymens, the Managing Partner of MedicaIQ and the Health 2.0 Middle

East Partner was recently asked, “Why convene a healthcare conference a day before and the first day of Arab Health?” He replied, “We get that question a lot. Health 2.0 isn’t just another healthcare conference, after thirteen successful conferences across the globe, Health 2.0 has become the place to see and be seen for global leaders in healthcare technology and innovation. Arab Health is an excellent medical equipment exhibition. However, it’s not a health innovation show, full stop.”

For more information and to register visit: http://www.health2con.com/events/conferences/health-2-0-middle-east-2013/

About MedicaIQ FZ, LLC

Based in Dubai, Medica IQ is a multi-disciplinary global Health 2.0 platform company, MedicaIQ (mIQ) offers a more convenient means to connect with health care consumers and health care professionals. Our targeted approach facilitates the needs of public health literacy by developing and delivering health behavior modification education products used in public health awareness and wellness programs. mIQ also offers a variety of customizable mobile and web based solutions.  Learn more at: www.medicaiq.com.

About Health 2.0

Health 2.0: The conference. The media network. The innovation community. The Health 2.0 Conference is the leading showcase of cutting-edge innovation transforming the health care system and is the premiere platform connecting IT innovators to established health care providers. Health 2.0 covers the broadest spectrum of the technology revolution that is shaking up every sector of health care.  Learn more at www.health2con.com.

For more information and media inquiries contact:

Yolanda Esparza
MedicaIQ, Dubai UAE
+971 555 0 971 36
yesparza@medicaiq.com


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